Introduction

The idea behind this branding was to keep everything as clear and minimal as possible, as the current setting of the restaurant is minimal and quiet, yet designed in an abstract manner. The challenge in this project was to create and reinforce the abstract and strange elements while keeping things clear and to the point. The result is a custom-type font with alterations in its design, incorporating beautiful details where the letters are not just alike to one another.

In addition to the identity, I worked on creating some basic identity elements, such as defining a color palette and choosing the right typography to convey their values and the feeling they want to present. Therefore, the communication was intended to match the setting of the restaurant and its placement. By using an unconventional style and colors, I curated a more personal and modern look.